BRANDING & DEVELOPMENT
Born from a passion for great food, chef and artisan baker, Russell Goodwin has created an innovative business model for his business. Companio Bakery is run from premises in Ancoats, the creative heartland of Manchester, and sells bread from railway stations at Salford and Victoria. Russell's vision for the bakery was not only to make and sell great, wholesome bread created using the best regional ingredients but also to produce bread in the most ethical means possible - providing a truly community led business. The Companio Bakery brand reflects the high quality of its handmade bread and the training that Russell has gained from his time living and working in mainland Europe.
The first stage of the Companio Bakery branding was to raise awareness of the Bakery enterprise and raise money to fulfil Russell's ambitions for the business. From crowd and other funding Russell has managed to secure £35,000 in order to buy bread making equipment, tools and machinery for his premises and build the amazing Companio Bakery bike trailer that Russell uses to transport his bread to the station and use as his bread stall for the day.
• Secured £35,000 investment funding
• Established a retail and baking premises in Ancoats
• Secured a permanent retail outlet at Manchester's Victoria Station
• Increased business confidence and pride
BRANDING, WEBSITE DESIGN, SOCIAL MEDIA ASSETS & PUBLICITY
Since the launch of the Anna-Lisa Smith brand her name has become well established in the field of British contemporary textiles.
Anna-Lisa Smith runs her textile design studio from the mill town of Marsden in West Yorkshire, surrounded by the mills and canals which were at the heart of England’s wool weaving industry for hundreds of years. From this studio she designs beautiful, contemporary and minimal woven fabrics created for the home.
Anna-Lisa lived for many years in Milan and Paris before returning to the Uk to complete her studies in Textile Design and set up her own business which she started in 2014. At the heart of all her work is a love of simple, minimal design infused with gorgeous glowing colour and woven in the softest of merino wool. Anna-Lisa's desire to create the highest quality textiles using ethically sourced yarns and materials is at the heart of the Anna-Lisa Smith Brand that John Polley Brand Communications has created for her business.
Successful outcomes of the brand
• Editorial profile created in Country Living Magazine, Real Homes, House Beautiful, the Sunday Times and the German publication, Architectural Digest
• Retail opportunities in Heals and Liberty of London
• New international stockists including: Whitworth Art Gallery, Manchester; Home Autour De Monde, Paris; Isetan Mitsukoshi, Tokyo, Japan and outlets in Norway and China
• Major exhibitions at Design Junction, in London and Maison & Objet in Paris
• New season launches of design ranges
Having entertained guests with his own handmade fruit flavoured vodka drinks, Kevan Baldwin, was so overwhelmed with the positive response to his sweet and refreshing beverages that the only logical step was to turn his hobby into a career. John Polley Brand Communications helped Kevan to turn his new venture into reality by providing him with a variety of packaging design concepts. We created a number of designs based on market and consumer research, buying trends and consumer lifestyle analysis.
Following many hours of hard work selling his Fruity Tipples idea to shops and outlets in the region Kevan’s distinctively branded real fruit flavoured drinks have gained popularity in farm shops, specialist outlets and off-licences in the Yorkshire region. Having recently won a food award for the outstanding quality of his drinks Kevan is looking forward to reaping the benefits of a successful future for his business. Look out for the all fruit flavours, there’s blackcurrant, redcurrant, raspberry, lemon, cherry and strawberry and more to come. Our personal favourite is the Raspberry - it puts a smile on your face.
BRANDING AND VISUAL STYLE
Mark Kelly has had many years experience working with high profile creative agencies like McCann and Poulters in the North of England. Mark is fascinated by the blend of creativity with technology that Digital Marketing allows. And through his roles he has implemented many Social Media and Online Marketing strategies for national and international name brands. So when Mark decided it was time to set up his own business he knew it was with Digital Marketing that he could make the greatest impression on the industry. Having known Mark for many years he approached John Polley Brand Communications as the obvious choice for developing his company look and brand. Mark wanted a distinctive and yet simple brand that would reflect the image of his business in the Digital Marketing milieu.
Impact of the brand identity
Since the brand was launched Mark has had feedback from both existing clients and new business prospects to the effect that the logo and colour ways look professional and stylish. And the square business cards he uses (at for example, networking events) have actually started conversations!
Mark has used the brand on images (typically containing quotes) he has shared on social media updates. And he has noticed that the branded versus non-branded updates drive more traffic to his website.
BRANDING, PUBLICITY AND DISPLAY MATERIALS
Volunteering Kirklees, the volunteering enterprise for the Kirklees area, approached us to produce a ‘Kite Mark’ of quality for the organisations they work with. They wanted to recognise the great work that the voluntary sector achieve in the region and celebrate and recognise the success of these hard working and often undervalued organisations. Not only this but the brand also needed to give a sense of pride to the individuals that work within the organisations. The ‘Kite Mark’ also needed to be distinctive, friendly and fun.
Thanks to the strong brand the Quality Mark has become a certificated award for organisations to show that they involve volunteers in ways that have been agreed as good practice by Volunteering Kirklees, Kirklees Council and NHS Kirklees. The Kirklees Volunteering Quality Award is valid for three years, after which an organisation will re-apply.
The Kirklees Volunteering Quality Award shows that an organisation values volunteers and provides them with a high quality, positive experience. Having the award has helped to attract new volunteers.
Impact of the brand identity
The implementation of the Quality Award has helped to:
• Attract new volunteers to the award winning companies
• Attract new voluntary groups and organisations to the award scheme
• Provide extra recognition for voluntary groups
• Raise the standard of voluntary work
• Increase a sense of achievement
• Provide promotional opportunities through a launch event
• Provide opportunities to communicate on Social Media with a broader audience and market
• Provide public recognition through the display of the logo outside group premises
• Act as leverage for voluntary organisations to raise money from other funding streams - as it shows they are a recognised successful organisation
• Put organisations on the ladder towards other recognised volunteering awards
Feedback from a Volunteering Kirklees project partner
“Having the award shows, as an organisation, that we promote really good practice when it comes to volunteers...” Heidi Curry, Volunteer Services Manager - Locala Community Partnerships
Feedback from the client
“John's company managed to produce exactly what we wanted - a branded mark that was accessible in the way that it communicated to our clients and simple for our award winners to use. John provided a number of design options, all of which could have been used with equal success. But this design was the one that stood out for us - it was clear, simple, modern and timeless. We are equally pleased with the printed brochures that John designed for the promotion of the Quality Award. Many thanks for your hard work on this project” Sharron Wilkinson, Volunteer Services Manager - Volunteering Kirklees
SW property are a growing company specialising in the sale and letting of properties throughout the West Yorkshire area. They originally approached us to design and produce their company signage for their new head offices in Hipperholme, West Yorkshire. SW Property were known as SW Property Management and had recently acquired the additional service of residential sales within their business so it was soon apparent that the existing branding for SW Property Management needed re-evaluating and updating to reflect the new business offering.
The brief was to evolve their existing design. SW Property have an established client base through their tenancy service so the branding process needed to retain the recognition for their existing customers while raising the profile of the company to the new area of property sales.
The branding process involved a first stage audit of their existing brand: How and where it was currently used and a proposal for how the revised branding may be achieved.
During the second, creative stage of the development a corporate typeface, colour way and layouts were created along with ideas for signage, pull-up stands, marketing materials, advertising, brand guidelines, email footers, business stationery, business cards and their website styling.
Impact of the brand identity
Following the implementation of the new brand design SW Property have seen a significant impact from the new brand. They have gained:
• Greater visibility on the High Street
• An increase in footfall into the showroom and office by 21% from their previous location
• An increase on website visits by 34%
• Increase in Social Media interest - increased likes and follows on Facebook and Twitter
• A greater confidence and positive comments about the brand from SW Property customers
• Compliments from individuals and business colleagues about the brand image
• Greater company wide pride in the brand
• Better brand guidelines to work from for the future usage of the brand identity
• A consistency in tone of voice and imagery across all communications
• A rationalisation of brand communications - more focussed approach and cost effective
• Cleaner, brighter, modern and more professional image
BRANDING AND VISUAL IDENTITY
After more than 15 years with the same brand identity Kempston Controls needed an update. They were having problems using the old outdated logo on different formats. The logo needed to reflect the range of new products and services Kempston Controls were beginning to offer. Working to a tight deadline John Polley Brand Communications provided a clean modern alternative to the outdated logo. Kempston Controls wanted to retain the basic look and colour palette of the existing logo so John Polley Brand Communications draw inspiration from the old logo while updating the colour palette to a broader range for a variety of uses and tasks. The logo, in a range of formats was provided in time for the new designs to be implemented into an important trade show in Dubai in April 2016 where Kempston Controls raised their profile and contacts with industry in this key area of expansion for the company.
• Increased confidence in the Kempston name and reputation
• Increase in international business
• Increase in Social Media activity
• More contact and opportunities for dialogue with their existing customer base
• Trade exhibition in Dubai
BRANDING, PROMOTIONS AND EXHIBITION
France and Associates are a young and energetic architectural practice based in Huddersfield. Specialists in exclusive architecture, France and Associates have earned themselves a reputation for beautiful, accessible homes designed for those who have suffered catastrophic injuries.
John Polley Brand Communications was commissioned to deliver a stylish, branding package that would establish the company within the competitive field of Architecture. Demonstrating the companies values and expertise across, printed and digital media. John Polley Brand Communications have created a consistent brand image for their website, social media channels, printed brochures and digital publications.
From the initial outset France and Associates were determined to establish a professional presence. Their direct clients are highly skilled professionals working on behalf of individuals who have undergone serious injury, through an accident or during surgery. Their clients are solicitors, occupational therapists and health professionals. It was essential that France and Associates could present their company as a first choice for potential clients looking to adapt or build a property for the needs of someone with a severe disability. And to demonstrate that France and Associates could deliver a potentially award winning solution for their client and families ongoing needs.
• 35% forecasted growth in 2017
• Gained four new major contracts since the beginning of 2017
• Established new contacts within target markets
• Increased significant recognition and trust by sector professionals
BRANDING & PUBLICITY
Collins & Hall are no ordinary window company. At the helm are master craftsman, joiner and furniture maker Tom Collins and the highly skilled and experienced glazier Rob Hall. Together they are the driving force behind a company that promises to deliver the finest wood windows and doors. Made and fitted to the highest of specifications, this modern wood window system offers the same durability and longevity as uPVC but without the environmental impact associated with uPVC.
The brief to John Polley Brand Communications was to give the company a brand image which reflected the high standards, quality and values of the company. We first worked with Tom and Rob to identify their market, research how Collins & Hall should communicate with new and prospective clients, finding the areas and regions in the country that they could best operate. In a competitive market place Collins & Hall are proud of the incredible high standard of workmanship and the products they provide. This philosophy was an essential part of how they wanted their company to be represented through their visual branding.
BRANDING AND PUBLICITY
Pollards removal and storage are no ordinary removals firm. Realising that many people don't simply want to move all their items of long accumulated furniture and clutter from their old house into their new one, Danny Pollard, the owner, realised that there was a need for customers to take advantage of specialist storage. Customers can move the furniture they need for their new home and store anything they don't want immediately in a secure storage facility provided by Pollards. Clients can take their time to decide if they want to move the items into their new house at a later date.
With an established reputation for providing a quality moving service Danny wanted his company to retain some of the elements of his company brand while presenting their business in a distinctive up to date visual identity.
Danny Pollard approached John Polley Brand Communications to build their customer base through distinctive publicity, a target campaign and a new livery for it's vehicles.
BRANDING AND WAYFINDER PROJECT
Salt's Waters is an exciting public event in the famous UNESCO World Heritage Site of Saltaire near Bradford in West Yorkshire. The project has been created around a route of historical waterways which provided the huge mill with its huge supply of fresh clean water and acted as a route to distribute the cloth after production to sites across the World.
Salts Water's is an interactive heritage trail with audio downloads which describe the history of the waterways at eighteen key points along the route. The walk, stroll or cycle ride lasts about 1.5 hours. The audio tracks can be downloaded onto any smartphone and played on route.
John Polley Brand Communications devised a distinctive logo for this public project, an information leaflet, map of the route, publicity graphics for social media and a wayfinding scheme for the key points of the route.
RJN decorating are a 12 strong workforce of painters and decorators who are capable of handling any job that involves painting and decorating. They can even apply gold leaf luxury to domestic properties. They take on, Commercial, Domestic and Industrial decoration of all kinds. From the gloss and emulsion painting of homes through to the full overhaul of retail premises, plus specialist coatings for industrial plants and units. They recently had the unusual job of applying specialist coatings to a whiskey distillery in Scotland.
John Polley Brand Communications, specialists in branding and graphic design, and based in Huddersfield, helped RJN Decorating to professionally represent their business to managers of companies who require maintenance and facilities management. RJN Decorating work regularly with Mamas and Papas, The Yorkshire Building Society and The Huddersfield Royal Infirmary. RJN Decorating wanted a brand that represented the prestigious clients they worked with.
Outcomes following the company branding
• Increase in work orders and clients
• Increased workforce as a result of new work orders
• Increased business visibility
• Improved client trust
• Increased worker confidence