Having entertained guests with his own handmade fruit flavoured vodka drinks, Kevan Baldwin, was so overwhelmed with the positive response to his sweet and refreshing beverages that the only logical step was to turn his hobby into a career. John Polley Brand Communications helped Kevan to turn his new venture into reality by providing him with a variety of packaging design concepts. We created a number of designs based on market and consumer research, buying trends and consumer lifestyle analysis.
Following many hours of hard work selling his Fruity Tipples idea to shops and outlets in the region Kevan’s distinctively branded real fruit flavoured drinks have gained popularity in farm shops, specialist outlets and off-licences in the Yorkshire region. Having recently won a food award for the outstanding quality of his drinks Kevan is looking forward to reaping the benefits of a successful future for his business. Look out for the all fruit flavours, there’s blackcurrant, redcurrant, raspberry, lemon, cherry and strawberry and more to come. Our personal favourite is the Raspberry - it puts a smile on your face.