There are lots of reasons why a company might want to change their image; you might want to re-brand your organisation following a change of ownership or restructure, to reposition yourself within your market, or simply to stay up-to-date and relevant to your customer base.
Once you’ve decided you’re ready for a change, we break the process down into five key stages:
First of all, we analyse your existing branding framework and discuss which parts you like and which you’d prefer to change. We look at your industry, existing customer base and target market to identify potential customers, then focus on what might appeal to them in terms of promotional material and marketing literature. We discuss your company values and ethos to ensure that these are communicated effectively through your brand identity, then plan for how we can incorporate this into your marketing literature and artwork.
Next, we come up with a brand strategy and overall design brief, ensuring that we have fully understood your company’s requirements and the direction you’d like to take the branding of your business.
The design stage of the branding project is the most creative element of the whole branding process. We come up with a selection of mock-ups based on what we’ve previously discussed, looking at a variety of colour schemes, fonts and potential logos. We then get feedback from you, allowing us to tweak different aspects of the design, based on your own preferences. This ensures that we accurately capture the essence of your business.
This is where your branding project starts to come to life. Your organisation’s brand identity can be put into place, publicised and communicated to the outside world! Your graphics and artwork can be unveiled to the public, allowing your customers, business partners and associates to see your business’s new and improved image.
Your brand is never completely finished and it should evolve and change over time as your business changes. As your business grows and your market expands, you want your branding to be able to change with it. A brand that can evolve with your company demonstrates the strength and versatility of your organisation.
At John Polley Brand Communications, our focus is your business. We want to help you to get your business’s message across to the people who count; your customers. Effective imagery and branding can help you to attract the right kind of customers.
We’ve got years of experience in the creative industries and we’re happy to share some of our previous work in our portfolio. Check out some of the projects we’ve worked on and our testimonials from previous clients.
John Polley Brand Communications
Unit 26 Upper Floor
Upper Mills, Canal Side
Slaithwaite, HD7 5HA
Call 07963 765414
All images on this website are of work undertaken and completed by John Polley Brand Communications