BRANDING AND WAYFINDER PROJECT
Salt's Waters is an exciting public event in the famous UNESCO World Heritage Site of Saltaire near Bradford in West Yorkshire. The project has been created around a route of historical waterways which provided the huge mill with its huge supply of fresh clean water and acted as a route to distribute the cloth after production to sites across the World.
Salts Water's is an interactive heritage trail with audio downloads which describe the history of the waterways at eighteen key points along the route. The walk, stroll or cycle ride lasts about 1.5 hours. The audio tracks can be downloaded onto any smartphone and played on route.
John Polley Brand Communications devised a distinctive logo for this public project, an information leaflet, map of the route, publicity graphics for social media and a wayfinding scheme for the key points of the route.