John Polley Brand Communications are a branding and graphic design company in Huddersfield. The company has been established for over 5 years with the wealth of over 25 years professionally, qualified design experience gained from commercial industry.
We pride ourselves on providing a tailored service, unique to each of our customers. We offer the advice and guidance needed for successful branding and design during every stage of the branding process. Serving a wide variety of commercial, public sector, arts and business clients, our company enjoys the challenge and diversity of each project regardless of whether it is a commercial or not for profit design exercise.
At the start of our relationship with each client we aim to set clearly defined objectives for the business. This gives each design project a targetted outcome which can then be planned and explored through every stage of the design process.
The company enjoys working on all branding and design projects. We work with small, medium and large sized companies, both new and established. John Polley Brand Communications works with brand new enterprises like Companio Bakery based in Ancoats, Manchester, Textile designer Anna-Lisa Smith in Marsden and more recently a new optician’s practice called Allegro Optical with it’s head office in Leeds. We have worked on packaging designs for a drinks company called Fruity Tipples and for a novelty children’s gift range of products.
John Polley has extensive experience as a graphic designer and branding professional. John was educated to degree level in Graphic Design at Nottingham University before working for a variety of design agencies. He worked for 9 years as the resident Graphic Designer and Digital Manager at the West Yorkshire Playhouse before leaving to become Senior Designer and Project Manager at a prominent design agency in Huddersfield. John took the bold and positive decision to start his own business in July 2012.
Most projects are broken down into 5 key stages:
Analysis and investigation
It's all in the planning - only by beginning to understand a company can we start to utilise the opportunities and possibilities that a branding exercise can achieve. This stage is to identify the gaps in the brand and plan the stages of the design process.
Once we have identified the needs of a brand and its context within the marketplace we can begin to build a strategy and plan its development. It is at this point that agreement needs to be made on the course of the design process. A descriptor or statement of intent will be written and agreed before commencing the design process.
At this point, following the preparation of a design brief, the design process can begin. A schedule will have been provided to give enough time to prepare and present ideas. There will be key stages integrated into this stage for decisions to be made, feedback to be given and a point at which solutions can be achieved.
This is the point where all the hard graft, planning and creative processes take shape in the form of the brand being put into place, published and communicated to the outside world. It's the point where you hold your breath and listen for the reaction from your clients, customers and business partners. Sometimes a brand will want to make a bold statement and receive a reaction, other times an updated brand needs to blend-in with existing communications. So at the starting point it is important to know what you want to achieve - a whisper or an applause?
Review and adapt
There is never a moment when a brand is finished. Even when the branding process is complete, your company, employees and working practices will change and evolve - your brand needs to evolve with it. A well structured and planned brand will be able to adapt to these changes and grow and expand - after all, this is the whole purpose of the branding exercise. A brand that can evolve shows the strength and versatility of your company.
John Polley Brand Communications
The Media Centre
7 Northumberland Street
Huddersfield HD1 1RL
Call 07963 765414
All images on this website are of work undertaken and completed by John Polley Brand Communications