BRANDING & DEVELOPMENT
Born from a passion for great food, chef and artisan baker, Russell Goodwin has created an innovative business model for his business. Companio Bakery is run from premises in Ancoats, the creative heartland of Manchester, and sells bread from railway stations at Salford and Victoria. Russell's vision for the bakery was not only to make and sell great, wholesome bread created using the best regional ingredients but also to produce bread in the most ethical means possible - providing a truly community led business. The Companio Bakery brand reflects the high quality of its handmade bread and the training that Russell has gained from his time living and working in mainland Europe.
The first stage of the Companio Bakery branding was to raise awareness of the Bakery enterprise and raise money to fulfil Russell's ambitions for the business. From crowd and other funding Russell has managed to secure £35,000 in order to buy bread making equipment, tools and machinery for his premises and build the amazing Companio Bakery bike trailer that Russell uses to transport his bread to the station and use as his bread stall for the day.
• Secured £35,000 investment funding
• Established a retail and baking premises in Ancoats
• Secured a permanent retail outlet at Manchester's Victoria Station
• Increased business confidence and pride